
Photoshop

Illustrator

Premiere Pro

After Effect

lndesign

WordPress

Html 5

JavaScript

CSS

OBS Studio

ChatGPT

Gemini

Claude

Seedance

Executed high-impact visual graphic designs across diverse applications, including event collaterals, social media assets, product packaging, and corporate branding initiatives.

Engineered and maintained responsive, user-centric websites and e-commerce platforms across various industries (accounting, finance, airsoft, camping, and industrial tools), ensuring optimal performance and scalability.

Formulated comprehensive digital strategies encompassing SEO, social media marketing, and content creation, leveraging data-driven insights to maximize brand reach and campaign effectiveness.

Spearheaded end-to-end branding packages, orchestrating the creation of logos, business cards, packaging, layout designs, and video assets to build cohesive brand identities.

Executed high-precision typesetting for HKEX (Hong Kong Exchanges and Clearing Limited) financial documents—including annual reports and circulars—ensuring 100% accuracy and strict compliance with regulatory deadlines.

Directed and produced high-quality video content and shorts tailored for product launches, e-commerce promotions, and travel vlogs, significantly enhancing audience engagement.












PROJECTS OR ACHIEVEMENTS
Engineered high-impact social media graphics and visual content, driving a consistent 200–400 likes per post and achieving an 87.5% surge in overall user engagement within two months.










PROJECTS OR ACHIEVEMENTS
AURRA (Kuala Lumpur, Malaysia) – Developed a refined branding system including logo concept & coloration, name cards, and website design, positioning them as a boutique, premium corporate services firm.






PROJECTS OR ACHIEVEMENTS
ELESHOP.MY (Kuala Lumpur, Malaysia) – Directed the comprehensive brand establishment for ELESHOP.MY, curating visual identity, product catalogs, and social media strategies to successfully penetrate both B2B and B2C markets.Managed and optimized listings for 1000+ products and Grew social media following from zero to fifty within one month



PROJECTS OR ACHIEVEMENTS
All LINK PAY (Central, Hong Kong) – Formulated a cohesive visual identity overhaul for All LINK PAY (Hong Kong), standardizing brand assets across digital and physical touchpoints (logos, signboards) to elevate brand professionalism.
PROJECTS OR ACHIEVEMENTS
Directed and produced highly engaging branding videos, achieving record-breaking performance on We Airsoft’s YouTube and Facebook channels. Generated 36K+ organic views—a 97% surge above average metrics—by leveraging compelling visual storytelling.
PROJECTS OR ACHIEVEMENTS
Directed and produced impactful branding videos to accelerate brand awareness and cultivate deep customer trust within the target market.
PROJECTS OR ACHIEVEMENTS
Spearheaded the end-to-end development of a Malaysian e-commerce brand, orchestrating a cohesive visual identity encompassing logo design, website architecture, ad creatives, and multimedia content.
Drove 1,000+ successful conversions across diverse product categories (electronics, travel gear, and health products) by deploying highly optimized, conversion-focused video creatives and strategic branding.

Architected and launched high-performance e-commerce platforms for Anson Tools and We Airsoft, engineering intuitive UI/UX and structured product catalogs for over 2,800+ combined SKUs.
Optimized site navigation and system scalability, significantly enhancing user experience and product discoverability.

Developed and maintained a dynamic e‑commerce website featuring 1,200+ products, with a strong emphasis on performance, usability, and scalability.
Designed and implemented a structured product catalog with clear categorization, intuitive navigation, and a user‑friendly interface, enabling customers to quickly locate tools, parts, and equipment.
Created high-quality promotional banners and on-site content to highlight new and featured products, improving product visibility and supporting marketing campaigns.

Designed and deployed captivating, high-quality promotional banners and impactful on-site content, accelerating visitor engagement and brilliantly highlighting the latest product releases.

Conceptualized and executed a premium brand identity for AURRA (Kuala Lumpur), encompassing logo design, marketing collateral, and web design, successfully positioning the client as a top-tier boutique corporate services firm.

Spearheaded the end-to-end development of ELESHOP.MY, a Malaysian e-commerce brand, orchestrating visual identity, website design, and ad creatives.
Drove 2,000+ successful sales and secured 500+ 5-star reviews by deploying conversion-focused marketing strategies and clear brand positioning.

Formulated a comprehensive brand identity and visual assets to establish their market presence as a highly professional boutique firm providing premium corporate services.
Higher Diploma in Multimedia
and Entertainment Technology
Hong Kong Design Institute (2019-2022)
Diploma of Vocational Education
(Information Technology)
Youth College (2017 -2018)
DESIGNER AT ANSONTOOLS
(2023 – Present)
• Spearheaded the design and development of a brand-new e-commerce website, successfully structuring and categorizing over 1,600+ products to optimize user navigation.
• Directed and produced high-quality product demonstration videos, enhancing visual storytelling and brand presence.
• Optimized high-resolution visual assets for digital and print media, ensuring consistent brand identity across all platforms.
DESIGNER AT WE AIRSOFT
(2020 – 2024)
• Conceptualized and executed high-converting social media graphics, driving an 87.5% boost in average engagement (200-400 likes per post).
• Engineered dynamic video content and animations for YouTube and Facebook, achieving 36K+ organic views and a 97% increase in video performance without ad spend.
• Designed comprehensive marketing collaterals including product packaging (gun boxes), banners, and promotional posters to support product launches.
TYPESETTER AT GENNEX FINANCIAL MEDIA LIMITED
(2018 – 2019)
• Formulated and executed meticulous typesetting for critical financial documents (Annual Reports, Circulars) for HKEX-listed companies, ensuring 100% compliance with strict regulatory guidelines.
• Streamlined the file conversion and graphic production process, delivering high-quality corporate layouts under tight, time-sensitive deadlines.
• Collaborated closely with corporate clients to maintain brand consistency and professional visual standards across all financial publications.
• Created and refined art patterns, illustrations, and graphics for corporate publications, marketing materials, and digital platforms.
FREELANCE / PROJECT DESIGNER
(2019 – Present)
• Spearheaded the end-to-end visual branding and website design for a Malaysian e-commerce platform (ELESHOP.MY), crafting conversion-focused creatives that directly drove 2,000+ product sales and garnered 500+ positive customer reviews.
• Conceptualized and executed comprehensive Corporate Identity Systems (CIS) for international financial and corporate service firms (AURRA, All Link Pay), encompassing logo design, digital presence, and physical signages.
• Elevated brand market positioning by developing refined, premium visual guidelines, successfully transitioning clients into boutique corporate service providers with a consistent and professional market presence.